Screen time at 4 to 7, and what short, calm sessions look like

The World Health Organization recommends no more than one hour of sedentary screen time a day for children aged 3 to 4, and less is better. For older children, the American Academy of Pediatrics suggests families set consistent limits with a family media plan. What fills that time matters too: short, calm, shared play is very different from endless video.

What the guidance says

• Ages 3 to 4: the WHO's 2019 guidelines say no more than 1 hour of sedentary screen time a day, less is better, and that reading, storytelling, singing and puzzles with a caregiver are very important.
• Ages 5 and up: the American Academy of Pediatrics offers a Family Media Plan so each family sets its own consistent limits.

What a good session looks like

• Short: 10 to 20 minutes, with a clear end.
• Calm: no flashing rewards, no countdowns, no ads.
• Shared: a grown-up nearby who asks "What did you do?"
• Chosen: a game you picked, not whatever plays next.

Making stopping easy

• Warn before the end: "Two more minutes, then we stop."
• Stop at a natural end, such as the end of a game or level.
• Have the next thing ready: a snack, a walk, a book.

How Jupo World is built for this

Jupo World games are short, there are no ads, and progress is saved so a child can stop after any game. The parent area shows what a child played.

Questions parents ask

Is educational screen time different?

Quality matters, but the WHO guidance for ages 3 to 4 counts all sedentary screen time. Educational games are a better use of that time, not extra time.

What about video calls with family?

Many families treat video calls with relatives differently, because they are shared and social. Your family media plan can say so.